Don't Give Up Too Quickly on Your New Sales Process

Have you ever tried to implement a new sales process with prospective customers in your sales career? If you have ever sold for a living, you have. You have to start somewhere, right?

Whether you were just a new salesperson or were just trained on a new way of selling, we all take a first step in new way of selling in our sales careers. Any sales trainer worth his salt, however, will tell you that it takes time before your new way of selling will become effective. It is quite normal for your sales productivity to actually dip as you begin implementing your new sales process. At some point, you will be tempted to go back to your old way of selling.
If we know in our heart that we are working more...