Tuesday, February 3, 2009

Story Telling in Sales: When it is Done Right - it Builds Great Relationships

I'm a big believer in the fact that people do business with other people for a variety of reasons. In order to take your sales numbers to the highest possible level, you need to capitalize on every possible opportunity to build "genuine" relationships with other people. One of the best ways to do this is through effective story telling.

First off, it might be difficult or come across as "fake" to start telling grand stories the first time you meet with a prospective customer. However, as more visits are made and some rapport is developed, it always helps when you are an interesting person to the customer on the other end. Let's face it, the products or services we represent will only generate so much excitement. But when you become seen as a fascinating person to converse with, people will look forward to speaking with you in the course of their working day.

When you think about it, life is primarily nothing more than a collection of stories. Every week, something happens in our personal lives that is funny, interesting, and insightful to other people. When you take the time to build the necessary skills to effectively share these experiences with your customers, you will build rapport at a much faster rate. If you haven't been telling stories from time to time to your customers - this is an activity which I would encourage you to engage in immediately. If you can effectively tell interesting and funny stories to your prospective customers, you will end up getting business that in some cases you otherwise wouldn't.


gelise1 said...

This is a great idea and I love the way you presented it here. I am going to start telling stories in my blog!

From the Author: Will Fultz said...


Thanks for your comments on the post!

Will Fultz