Wednesday, January 21, 2009

Marketing Optimism: How Insight Seems to be Using an Old Political Campaign as Inspiration for Their Commercials

Over the past six months, I have noticed how Insight Communications (a cable company) seems to be using a version of Reagan's 1984 re-election campaign, "Morning in America" in their commercials. The "Morning in America" campaign was highly successful, as Reagan swept 49 out of 50 states and garnered close to 60% of the popular vote. Because Reagan's approval numbers were so high going into the election season, his team tried to run a very positive campaign (can you imagine this now? - in our current day and age...).

I must admit, I am an Insight customer and they have been wonderful to business with. That being said, I don't blame them for using a version of Reagan's optimistic theme for marketing purposes. I have included below a commercial from the Reagan campaign in 1984 with a current Insight commercial below it. I'll let you be the judge on how close they actually are.



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