Tuesday, December 2, 2008

Do You Really Know What is Desired in the Marketplace?

Anyone who knows me well understands that I am a huge AC/DC fan. The band just seems to keep on churning out the hits as the years go by. I was kind of surprised to read how successful their new album (Black Ice) has been, however.

It was just a couple weeks ago that I was bragging to a group of friends about how I had not purchased any new music since 2005 (yeah, that must mean I am getting old). Perhaps I was just stuck in the 80's or 90's, but I think it was something else. The marketplace wasn't producing any music that I liked enough to go out & purchase.

Nothing against Rap, Country, or R&B, it just isn't my kind of music. Hey, I'm proud of it, I'm just more of a hard rock kind of guy. AC/DC fits in very well with what I like.

That being said, I must not be alone! The Black Ice album has debuted #1 in 29 different countries, including #1 on the US Billboard 200. It is not just the over 30 crowd embracing this album, either. I have been encouraged to learn just how many generational lines AC/DC has crossed. Black Ice is well on its way to becoming the #1 selling mainstream hard rock album of all time - in an age in which rock music is supposed to be declining.

My point here is simple - don't believe for a second that your company alone knows what is desired in the marketplace. We should all be thankful of this of this fact as well. Because the big companies get it wrong so of often, the opportunities for independent minded salespeople and small business owners will always be present.

I guess I am going to have to break my own pledge as well, and move the date in which I bought new music for the last time to December of 2008.

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