Tuesday, November 25, 2008

Bad Economy = Your Chance to Increase Your Market Share

If you are sick of hearing about the bad economy right now you are not alone. Bailouts, rescue packages, unemployment, and massive upcoming federal debts just seem to dominate every news cycle. Quite frankly, if you watch the morning news it is very easy to convince yourself that making a sales call is a waste of time. Do yourself a favor, turn off the news and don't fall into this trap.

Companies will pay more attention to whom they do business with during a down business cycle. There is no doubt about this in my mind whatsoever. If you take the time to show your prospects how to improve their productivity, increase their revenues, and decrease their expenses you will find more ears that are willing to listen. I'm not blowing coffee house smoke here, this really is your chance to shine and improve your market share.

While many sit home and whine, others are putting together and closing some of the biggest deals in their sales career. A down economy puts pressure on a company to do things better - and this where your expertise will be welcomed. Don't miss this opportunity to get in doors that you otherwise wouldn't, because that good economy everyone is looking for is right around the corner.

10 comments:

Skip Anderson Sales Trainer said...

Will, I appreciate your reminder to all of us that our mental focus will impact our sales effectiveness. Indeed, some people are closing the biggest deals of their career.

From the Author: Will Fultz said...

Thanks for the comment, Skip.

julian bourne said...

Hi Will, With the stock market recovery in Q2 + Q3, 2009, every one is wondering if actual sales will recover to support the stock valuations.

If we assume that more orders will be placed in 2009 Q4, what would you be telling your sales team to make sure you win the orders rather than the orders going to the competition?

Activity level presumably must be a key focus.

Julian Bourne
Prompt - GPS Calendar for BlackBerry.
www.proxpro.com

dyi_success said...

Dear Will,

I appreciate your site. Thank you for your insights and guidance.

In the midst of the financial crisis, there's a lot of bashing and cynicism towards performance recognition and inspirational efforts in the workplace. Just check any bar in lower Manhattan! It's a shame.

As a VP leading over 100salespeople, I've found that the hard fact is that QUALITY performance recognition works. Not just for morale, but in dollars. I have been using a couple of different tools for retaining
good people and bringing in the larger sales figures. A#1 is Design Your Inspiration
( www.dyi.successories.com ), intelligent, customizable with
any words or great quotes you want to use. Framed art photography prints.

Again, the quality of these, and the MEANING emparted makes them
highly effective for me. So while the cynics shed tears in their beers, we're laughing all the way to the bank! Thanks again. Jim

Bob said...

"Never waste a perfectly good recession" - Unknown

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It looks like just coping ideas which someone has already written. I found even on

popular blogs guest bloggers bring same theories which I already know. I observed they

just try to spice up their article without knowing what really audience want to read.

trade4target

vishal said...

Thanks so much for this! I haven't been this moved by a blog for a long time! You’ve got it, whatever that means in blogging. Anyway, You are definitely someone that has something to say that people need to hear. Keep up the good work. Keep on inspiring the people!

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Paul said...

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