Thursday, August 7, 2008

Salespeople Need Customer Testimonials

Chances are your company already has testimonials on their products or services you represent. I can tell you first hand, this will do very little for your sales results if decide to present these sort of testimonials to your prospects. Would do you need to have and present in the way of customer testimonials then?

You need to seek out current customers where a great business relationship exists. Explain that because you are constantly trying to gain new customers, you want to set yourself apart from other salespeople by having testimonials that build your credibility.

Don't forget to mention the benefits for them, also. Explain to your customer that this testimonial will promote their company, too. Let them know as well that when you have great testimonials it shortens your sales cycle, thereby allowing you to take care of existing accounts (like them) much better.

Lastly, you need to make sure and write this testimonial yourself. Think about this, does your customer really know what you provide them better than yourself? Also, will your customer write the kind of testimonial that will get a positive response? To finish, make sure this testimonial is written on their company letterhead and signed by the individual.

Testimonials can do wonders for your business. It will certainly set you apart from 95% of salespeople out there right away. Instead of building a brand name for a product or service, you are building a “brand” for you as a salesperson. Take the time to do this, and you will reap the benefits down the road.

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