Friday, August 29, 2008

"Flashback" Friday: What's on the Back of Your Business Card?

Many salespeople leave blank one of the simplest ways to market their products & services. What is on the back of your business card? Like most business cards, chances are it is blank.

There are a number of ways to market yourself on the back of your business card. It can contain sales awards, a one-time discount for new customers, your different locations, or even a short sales pitch. You can even take this one step further by having several versions of your business cards with different material on the backside.

I'll be publishing more posts in the future on the specifics of what a business card should contain. Stay tuned, and start thinking of ways you can "brand" yourself as a salesperson by using this method.

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