Tuesday, July 15, 2008

The Politics of "Change" and What It Teaches Us

As we enter yet another Presidential election season, the politics of "change" have taken center stage (which they always do after eight years of any President). Both candidates are scurrying about trying to present a strong image of change. There is a lesson that we as salespeople can learn from this Presidential election.

As salespeople, we are also agents of change. After they have been doing business with our competitors for some time, we arrive to change the situation to their favor. We reduce expenses, improve profitability, and recover lost revenue for our customers as this change takes place.

No matter which candidate you are pulling for in this election, remember, you must also be an optimistic agent of change to win. Doing so will draw new customers into your camp. Think of each sales dollar you bring in as a "vote" for your candidacy.

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