Monday, July 21, 2008

New Accounts Are Vital

At one of my first sales jobs, I had a boss who actually stated to me that "everybody who is worth something has been called on." His thoughts were that the only way I could increase sales was to penetrate existing accounts further.

True, the scope of customers this company I once worked for was limited. But this old boss of mine was completely wrong. In my first full year, over 10% of my overall business came from new accounts I personally opened.

Don't ever let anyone fool you into believing that new accounts aren't important. They are vital to every salesperson’s and company's future business. Even if your scope of customers is narrow, always be looking to add new accounts.

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